When business owners think about getting online, they often assume they need a full multi-page website. While that can be true for certain industries, the digital landscape has shifted. Today’s users want information quickly, mobile performance matters more than ever, and conversions are the most important metric. Because of that, many businesses are discovering the power of a well-designed custom landing page.
At Costa Consultants International, we specialize in affordable website design in Costa Rica and beyond. We build everything from complete multi-page websites to simple but strategically designed landing pages. Recently, one of our clients in the tourism industry made a bold move: they chose to convert their entire tour company website into a streamlined single landing page. Their goal was to reduce clutter, eliminate distractions, improve SEO performance, and increase bookings. Their experience illustrates an important truth — for many businesses, a custom landing page can actually outperform a full website. Below, we break down the benefits of each option, why more companies are choosing landing pages, and how our team can help you determine the best direction for your business.
Why a Custom Landing Page Can Outperform a Full Website
A landing page is designed with one purpose in mind: conversion. Whether you want customers to book a tour, call for a quote, sign up for a service, or download a guide, a custom landing page eliminates anything that gets in the way of action.
- Clear, Direct Messaging
Landing pages cut the noise. Instead of sending visitors through multiple pages, menus, and dropdowns, everything is laid out simply on one page. Customers know exactly who you are, what you offer, and what they should do next. This focuses the message and increases conversions.
- Faster Load Speeds
Full websites with multiple pages, heavy images, plugins, or outdated designs often load slowly. A landing page is lightweight and optimized. Faster pages rank better, perform better on mobile, and reduce bounce rates — all major factors in SEO.
- Better Mobile Experience
In Costa Rica and globally, most customers browse on mobile. A long, complex website can frustrate mobile users. A streamlined landing page offers a smooth, scroll-based experience that feels natural and easy.
- Lower Maintenance and Long-Term Cost
A full website requires updates, plugin checks, security monitoring, page edits, and constant optimization. Landing pages are simpler and less expensive to maintain, making them ideal for startups, small businesses, or tourism operations that only need customers to perform one action: book.
- Increased Conversion Rates
Landing pages are built to convert — and the data backs that up. With fewer distractions and a clear call to action, businesses often see increased bookings, sign-ups, or message inquiries. This is exactly why one of our clients in the tourism space, a local tour operator, recently chose to switch.
Why Our Tour Company Client Switched to a Landing Page
Our client had operated a multi-page tour company website for years. They had pages for each tour, an about section, FAQs, a gallery, and more. But over time, they noticed that bookings weren’t increasing even though traffic was. Customers were bouncing before they reached the booking page.
They decided it was time to simplify.
After discussing their goals with Costa Consultants International, they chose to convert their multi-page website into a single, conversion-focused landing page. The results were immediate — faster load speed, cleaner navigation, better mobile performance, and higher-quality inquiries.
Here’s what they told us after the transition:
“We realized most customers weren’t clicking around the site. They just wanted prices, availability, and an easy way to book. The landing page Costa Consultants built for us gave our customers exactly what they were looking for. It loads fast, it’s simple, and bookings have already started to increase. We wish we had done this sooner.”
For a tourism business, this makes perfect sense. Travelers want to make quick decisions, especially when browsing on mobile while planning activities during their trip. A clean landing page offers that simplicity.
When a Full Website Still Makes Sense
Landing pages are powerful — but they are not the answer for every business. A full website is best suited for companies that:
- Offer a large catalog of services or products
- Need extensive educational content
- Want to publish regular blogs for SEO
- Plan to build an online store or membership platform
- Require multiple navigation paths
A full website gives you more space to build a brand, explain your services, and scale. Many businesses eventually start with a landing page and upgrade to a full site once they grow. If you’re not sure which direction is right for you, that’s where we come in.
How Costa Consultants International Helps You Decide
As a Costa Rica SEO company and full-service marketing team, we don’t just design websites — we design platforms that convert. Whether you need a clean landing page or a complete multi-page website, we guide you based on strategy, not guesswork.
When you work with us, you get:
- Full WordPress Website Builds: Professional, optimized sites tailored to your brand.
- Landing Page Design & Funnels: Simple, high-performing pages that drive actions and results.
- Secure Hosting and Website Maintenance: Regular backups, updates, security monitoring, and support.
- Search Engine Optimization: Keyword research, on-page SEO, technical SEO, and analytics setup.
- Content Writing and Blog Management: SEO-rich content that boosts your authority and rankings.
- Branding, Logos, and Digital Assets: Visual identity creation for a cohesive online presence.
- Marketing Strategy and Consultation: Insights to ensure your digital investments support your long-term goals.
We design with intention — every button, headline, and call to action is based on proven best practices and real user behavior.
Why Choose Costa Consultants to Build Your Website
There is no shortage of website design inspiration online, but copying another company’s layout rarely works. Your business deserves a tailored approach, not a template that thousands of other companies are already using.
Here’s what makes us different:
- We prioritize performance and conversions, not fluff
- We understand how customers behave in Costa Rica
- We specialize in websites built for tourism, real estate, small businesses, and local service providers
- We provide ongoing support, not just a one-time build
- We deliver affordable website design in Costa Rica and globally without sacrificing quality
Most importantly, we don’t sell you something you don’t need. If a landing page will convert better than a full website, we’ll tell you — and we’ll build it to perform.
Our Affordable Website Design in Costa Rica and Beyond
Whether you need a simple landing page or a complete website, your digital presence should be designed with strategy, speed, and conversions in mind. As our tour company client discovered, simplifying your online experience can sometimes be the key to increasing bookings and improving customer satisfaction.
At Costa Consultants International, we’re here to help you choose the best option for your business and build an online platform that actually works — not just one that looks nice.
Contact us today for a free consultation and discover if a simple landing page or full website is right for your business.
By Jennifer LaCharite
